Self-Branding
[ September ]
Nikolay Kirochkin
Product Designer with 3 years of experience in digital products and branding. Delivered 50+ projects across Europe and Russia — from landing pages to B2B interfaces. My work is grounded in product research, the target audience and business goals.
[ PROJECTS (—) 2026 ]
Built a personal identity and a portfolio website in Framer
Identity, positioning and portfolio brought together in a website with two ways to present case studies — for clients, HR and agencies
Admin panel for a holding group in waste recycling and green energy
The holding runs several companies and roles inside one system — the task was to make it work as one clear tool, not five different programs
Website and enrollment automation for vibration adjustment courses — for Andrey Burakov
Automated course applications and payments and wrapped it into an identity and a website — so the expert no longer manages students by hand through chats and bank transfers
Redesign of ZOLT — a platform for comparing waste container rentals
Reworked user flows and the visual style so that choosing a provider and placing a request takes a couple of minutes — and built a dedicated mobile app around it
Adding cars and special machinery to the PoiskAV marketplace
Worked within an existing design system and solved a pain point for professional sellers — added a table view for those who upload vehicles in batches rather than one at a time
Website redesign for Belamos — a pump equipment manufacturer
Made the pump catalog clear for private homeowners, added a pump selection calculator and designed a page to attract partners and new dealers
Website redesign for Grandis — a manufacturer of furniture systems and aluminum profiles
Reworked navigation, visual hierarchy and the configuration calculator — the catalog of furniture systems and profiles became clear to both manufacturers and procurement teams
[ expertise ]
I take on both end-to-end projects
and individual design tasks. I work
in teams and directly with founders and clients.
[ brand / graphic design ]
I build complete brand identities — logos, brand books, guidelines, presentations. I design for both digital and print, working with meaning and positioning. The result is a cohesive brand image that reads at a glance and stays recognizable on any medium.
- Focus:
- logos, brand book, visual code, guidelines, meaning, concepts
- GOALS:
- recognition, consistency, positioning, coherence, trust
[ interface design ]
I design interfaces — admin panels, dashboards, B2B systems. I work through UX, navigation and the user experience, cut down on errors and make the final product intuitive — in line with business goals and stakeholder needs.
- Focus:
- interfaces, scenarios, prototypes, testing, visual patterns
- GOALS:
- usability, user flow, engagement, fewer errors, clarity
[ product design ]
I design digital products — web services, mobile apps, B2B interfaces. I take a project from audience research and product structure all the way to dev-ready layouts. The result is a product with clear logic, an intuitive interface and a visual language that fits the task.
- Focus:
- product research, metrics, testing, strategy
- GOALS:
- conversion growth, scalability, usability, problem solving
[ stack ]
I join projects as a product designer — in a studio, a team, under art direction or on my own. I get up to speed quickly and work well with uncertainty
[ UX & product research ]
Competitive analysis, user interviews, JTBD, use cases, user flows, CJM, information architecture, wireframes, prototyping, usability testing. I work with qualitative and quantitative data and keep an eye on metrics.
[ UI & Graphic Design ]
- Figma
- Illustrator
- Photoshop
- After Effects
I work with typography, composition, color and grids — in interfaces and in print. Behind every decision I look for meaning and a metaphor. Advanced in Figma and Adobe — components, auto layout, design systems, print-ready files.
Basic motion design skills — After Effects and Lottie: I animate interfaces and banners, and put together showreels and presentations.
[ Development and tools ]
- Framer
- Tilda
- HTML / CSS
- Notion
I build sites in Tilda, TapTop and Framer. I know HTML and CSS — with Cursor and Claude I write components and custom solutions.
AI is part of my workflow: ChatGPT and Claude for copy, logic and code, Midjourney and Krea for images, Kling for video.
To organize work I use Notion, FigJam and Miro.
[ contacts ]
- ui
- ux
- product
- interface
- visual
- identity