
Self-Branding
[ October ]
Identity, positioning and portfolio brought together in a website with two ways to present case studies — for clients, HR and agencies
The holding runs several companies and roles inside one system — the task was to make it work as one clear tool, not five different programs
Automated course applications and payments and wrapped it into an identity and a website — so the expert no longer manages students by hand through chats and bank transfers
Reworked user flows and the visual style so that choosing a provider and placing a request takes a couple of minutes — and built a dedicated mobile app around it
Worked within an existing design system and solved a pain point for professional sellers — added a table view for those who upload vehicles in batches rather than one at a time
Made the pump catalog clear for private homeowners, added a pump selection calculator and designed a page to attract partners and new dealers
Reworked navigation, visual hierarchy and the configuration calculator — the catalog of furniture systems and profiles became clear to both manufacturers and procurement teams
Designed roles and flows for super admins, admins and doctors on top of Fluent 2 — so communication inside the clinic no longer gets lost between email and messengers
Shortened the path from choosing an item to payment and made fees and deal stages transparent — so traders and collectors in the European market trust the platform from the very first deal
Worked on positioning and drew a lettering typeface for the logo and headlines that carries the spirit of the era across all materials